The number one base of business are designing and maintaining the clear and focus strategy. But what is strategy ? According to Jack Trout in his book "Trout on Strategy", the cores of strategy are survive, perception, being different, competition, specialization, simplicity, leadership and reality.
Good strategy is how to survive in the competitive situation. The real winning of the company in a competition is winning the communication competition. The example is positioning strategy in marketing positioning in a change of the advertisement, including the changes of name, price, package and cover. Not a changes of all side of product. Positioning is a something that you do for your customers mind, to place the product into your candidate of customers. The best approach for the public or your candidate of customer is through a simple message.
Good strategy is being different, be the first, be a leader and dominating the attribute, event and production process. It is too late if we want to follow the leader and being the second.
The core of strategy is a competition. Recognize your competitors, avoid their strengths and exploited their weakness. Even we need a spy to check our competitor and listen the idea of our staff in the field.
It is better to be excellent in one segment than good at all segment. Tell your customers that you are a specialist. Because the customer want a best service in just what they needed. Being a specialist impresses that we are an expert and it can produce a faith of the customers.
The core of strategy is a leadership. No one will follow you if you yourself don't know where to make a step. Akio Morita leads Sony to find a new market opportunity called " Pioneer Spirit ". Sony is a pineer and never thinks to follow the other. They crate handycam, first home video recorder and floppy disk. Their most famous discovery is Morita's ideas about walkman.
Reality is the core of strategy. The core is market reality . Even the chairman can't do all things but have to pay attention in market reality. How to dominate a market ? The answer is Positioning. The First Rule of Positioning is " It is better to be the first than to be the better "
Labels: Business, Entrepreneur, Entrepreneurship, Marketing, Strategic
When I was a student, I enter a bookstore. I will buy a pen with the way some choose a pen there. Once I pull from its pen, pen another drop. I take a pen that fall, then return to the original place. The owner of the shop I bristle. Finally I decided not to buy a pen and shop owners are added up, and then I leave the store. Since that time I never again to the store, for fear that be again. Similarly when I forget my credit card bill to pay one of the Foreign Bank, given my letter to the angry tone, as if my customers are not as responsible. I immediately shut down two credit cards from the bank. In case I have a credit card is more than 7 years and for that I become a good customer. Since that time I promised myself not to have a credit card again, to ensure that I not be treated like that again. Errors of this billing, according to my very fatal.
Nevertheless, to the marketing of the Bank of Foreign come to me again, I advise not to repeat the error. I just enough to be a victim. Dander can make customers leave the company and did not return. In the case to get a loyal customer is not easy. To get new customers who require a variety of strategies because the competition is very competitive.
In the story of the Ramayana, or Rahwana Dasamuka is a wise king with ten heads in the shoulder. Nevertheless, the success of their success has been killed modesty of heart and kill a large number of welfare. Because of wrath, he made a mistake which caused untold losses for himself and the close of the beloved and. Dander can from the Rahwana policy defeat, which ended in the battle to deter many people and himself. You want to keep good Rahwana and Rama to come to hear stories from the side of Rama, to bring the bloodshed that will not happen. But Rahwana not do it, because he felt it more magical, comes persenjataannya stronger and more complete, he interfaces humans .. Conversely, Rama is the king who is able to hold anger, although only assisted the team a monkey with limited weapon. .
According to Promod Batra in the book Born to Win, to encourage study of a matchbox that simple. Matchbox has the head, do not have a brain. Therefore, every small friction, the lighter directly burned. We have a head, but we also have a brain. We need not only full of anger because of small friction. By using the brain, we can help reduce dander and a stress-free. Because for every 10 minutes furor, we lost 600 seconds happiness. From Abu Darda ', "I said: Messenger of Allah, show to me, a practice that I enter into heaven." Rasulullag saying "Do not be angry, you will enter Paradise."
