We can also learn to become the entrepreneur of the other Ancient Arabic, namely The Qataban. In addition to the kingdom of Saba and Minea, other important kingdoms that appear in this region is Qataban. Qataban country living in the valley Baihan east of Aden, which is now in the vicinity of Hadramaut.
Qataban kingdom built with the natural environment, climate, social and economic development similar to the kingdom Minea, Saba and Hadramaut. Archaeological expedition has found a number of sites that show Minea that, Saba ', Hadramaut and Qataban have any similarity in their stage of development in all aspects. Like other South Arabian kingdom triggered by a great wealth from trade incense (frankincense) and myrrh at the altar of burnt. In the third century BC (BCE) and the second century BC, Qataban reach peak prosperity. Qataban defray the expenses to make more laws, regulations and legal and more menertibkan matters related to trade and markets.
Tamna is Qataban capital and is the greatest city in the Wadi Baihan located between Shabwa and Ma'rib. Timna city located on the trade route that passed by Minea kingdoms, Saba ', Aksum, and Hadramaut. Tamna left edge is in the Wadi Baihan deserts on the outskirts. A place which is 30 km from Tamna is very popular since the fourth century BC .. The place is a center discharge the caravan trade that passed and the kingdom of incense Qataban collect taxes from the caravan as rewarded for their safety. Caravan trade incense after preparing goods dagangannya in Tamna, and the camel to the final goal, namely Gaza, located in the Mediterranean coast., Travel distance of 2380 km. 65 caravan through central dismissal, where the camels to rest temporarily.
Archaeological expedition has found the ancient relic as the two bronze lions, the monument includes legal persons and buildings Qataban channel water from the rock and cement material such as cement waterproof. Channel that is left over from the aft Baihan bees throughout the 25 km estimated fifth since aban BC. Monument of the Qataban is Mablaqah route, which is the way that be chiselled in stone mountain valley that connects Baihan and Hareeb through the valley of Mount Mablaqah an approximately 380 m above sea level, approximately 4.8 km long with a dangerous slope and width of the road between 3.5 meters to 4.5 meters. Mablaqah mountain road is a meeting point and the various routes of frankincense, myrrh and ollibanum. Of the old city is the other person Qataban Hajar Bin Hameed which is located on the hill menjorong at a height of approximately 21 meters from the valley in Bifurcate a distance of 15 km to the south is also Tamna and ancient trade routes. City have built between 1100 BC to 900 BC.
The head of the god who is Qataban AMM or "uncle" and call himself Qataban "AMM children." Qataban Kingdom for some time under the authority of the kingdom of Saba and Minea. The Arab historians did not know the slightest bengsa-nation-that any posts from Arabic writings spread north up to Ethiopia, the spice trade, and establish public buildings are incredible. Qataban leaders also mukarrib title or a holder of power as well as a pastor. Mukarrib this lead Qataban several centuries. Around fifth century mukarrib called Yadiah Dhubyan South Bridge has build Timna.
Intent strategy is a strategy based on a dream or vision. Strategy Intent, the dream must have obsession to successful and should be achieved in gradually. In pursuing the dream of this strategy, the future of not only the need but imagine the rise. But the architect in the need to create things that have not yet been created. That the need for cooperation among leaders and employer. In implementation strategy based on this dream in need is a strategic architecture the combined knowledge of the future, behavior, values, social structure and financial structure.
While the strategy management or strategy planning or corporate planning, only to see the event now in its analysis among the SWOT Components (Strength, Weakness, Opportunity and Threat) more oriented on the issue at this time than opportunities and threats in the future.
Labels: Management, Strategic
The number one base of business are designing and maintaining the clear and focus strategy. But what is strategy ? According to Jack Trout in his book "Trout on Strategy", the cores of strategy are survive, perception, being different, competition, specialization, simplicity, leadership and reality.
Good strategy is how to survive in the competitive situation. The real winning of the company in a competition is winning the communication competition. The example is positioning strategy in marketing positioning in a change of the advertisement, including the changes of name, price, package and cover. Not a changes of all side of product. Positioning is a something that you do for your customers mind, to place the product into your candidate of customers. The best approach for the public or your candidate of customer is through a simple message.
Good strategy is being different, be the first, be a leader and dominating the attribute, event and production process. It is too late if we want to follow the leader and being the second.
The core of strategy is a competition. Recognize your competitors, avoid their strengths and exploited their weakness. Even we need a spy to check our competitor and listen the idea of our staff in the field.
It is better to be excellent in one segment than good at all segment. Tell your customers that you are a specialist. Because the customer want a best service in just what they needed. Being a specialist impresses that we are an expert and it can produce a faith of the customers.
The core of strategy is a leadership. No one will follow you if you yourself don't know where to make a step. Akio Morita leads Sony to find a new market opportunity called " Pioneer Spirit ". Sony is a pineer and never thinks to follow the other. They crate handycam, first home video recorder and floppy disk. Their most famous discovery is Morita's ideas about walkman.
Reality is the core of strategy. The core is market reality . Even the chairman can't do all things but have to pay attention in market reality. How to dominate a market ? The answer is Positioning. The First Rule of Positioning is " It is better to be the first than to be the better "
Labels: Business, Entrepreneur, Entrepreneurship, Marketing, Strategic
a business concept is difficult in the era of strategic resources (Strategic Resources), which consists of core competency, assets and the strategic core. Strategic resources are specific and unique that can change dramatically resource competition to be a source of business concept innovation.
Toy R Us store
Competence is a superior something that is owned company and is able to provide skills and a unique ability. Interstate Department Store in the beginning and would eventually see the company is essentially competency, which is selling toys. Finally, the company changed its name to Toys "R" Us. Currently the company is controlled 17% of toy retail business in the United States. The main question on the competency of this core competency is what we have? What we know about the unique, valuable for consumers and can be transferred to create new opportunities? What benefits depth that can satisfy the consumers? How do these advantages make for new ways to compete? What kind of difference can be made to the core competencies to the market in different industries? Is there a core competency that we provide comprehensive solutions to the consumer? Competence what we want to add in the concept of our business? Ebay is one of the companies that use the core competencies with 5P, namely Product, Price, Promotion, Placement and Performance
Competence eBay
Asset-strategic assets and skills is not a superiority that is unique, but something that relates to the company, for example, company name, brands, patents, infrastrtur, property standards, consumer data, and all the things that is very rare and valuable. The use of one of these assets rar create a business concept innovation. Barnes & Noble is the company's success, rival Amazon.com, as the use strategic assets. Barnes & Noble has a strategic asset
form strategic location of the store and knowledgeable. But Barnes & Noble can provide comfortable sofas and chairs in the space between the row of books and open bar-bar drinks in the store and places that can be used for the discussion of books, reading stories, poetry and music resital.
Book Store Barnes & Noble and the broad strategic
Barnes & Noble to become the destination of fun and luxurious, not just a book store, but is central to the community that comfortable meeting.
Divorce place in the Barnes & Nobles
Place in the discussions Barnes & Noble
The key question is whether the asset strategy that we have? Can we exploit in a new way to provide new value to consumers? Can we have a strategy asset value in the rules that other industries? Can we create a new business model with exploit our strategic assets?
The process is the core of what made the company, which includes the methodology and routines used to change the input into output. This process incorporate the core competencies and strategic assets, and input into something of value for consumers. The discovery of a fundamental re-core process can make the basic concept of business innovation. Questions concerning the core nucleus of this process is whether the most critical in our company? Whether that process can create the highest value for consumers and competition in a unique scene that tight? With speed like what we develop the process? Bisakan we imagine a process that is new that is more valuable for consumers? Is there an opportunity to improve the efficiency and effectiveness of the process we?
