a business concept is difficult in the era of strategic resources (Strategic Resources), which consists of core competency, assets and the strategic core. Strategic resources are specific and unique that can change dramatically resource competition to be a source of business concept innovation.
Toy R Us store
Competence is a superior something that is owned company and is able to provide skills and a unique ability. Interstate Department Store in the beginning and would eventually see the company is essentially competency, which is selling toys. Finally, the company changed its name to Toys "R" Us. Currently the company is controlled 17% of toy retail business in the United States. The main question on the competency of this core competency is what we have? What we know about the unique, valuable for consumers and can be transferred to create new opportunities? What benefits depth that can satisfy the consumers? How do these advantages make for new ways to compete? What kind of difference can be made to the core competencies to the market in different industries? Is there a core competency that we provide comprehensive solutions to the consumer? Competence what we want to add in the concept of our business? Ebay is one of the companies that use the core competencies with 5P, namely Product, Price, Promotion, Placement and Performance
Competence eBay
Asset-strategic assets and skills is not a superiority that is unique, but something that relates to the company, for example, company name, brands, patents, infrastrtur, property standards, consumer data, and all the things that is very rare and valuable. The use of one of these assets rar create a business concept innovation. Barnes & Noble is the company's success, rival Amazon.com, as the use strategic assets. Barnes & Noble has a strategic asset
form strategic location of the store and knowledgeable. But Barnes & Noble can provide comfortable sofas and chairs in the space between the row of books and open bar-bar drinks in the store and places that can be used for the discussion of books, reading stories, poetry and music resital.
Book Store Barnes & Noble and the broad strategic
Barnes & Noble to become the destination of fun and luxurious, not just a book store, but is central to the community that comfortable meeting.
Divorce place in the Barnes & Nobles
Place in the discussions Barnes & Noble
The key question is whether the asset strategy that we have? Can we exploit in a new way to provide new value to consumers? Can we have a strategy asset value in the rules that other industries? Can we create a new business model with exploit our strategic assets?
The process is the core of what made the company, which includes the methodology and routines used to change the input into output. This process incorporate the core competencies and strategic assets, and input into something of value for consumers. The discovery of a fundamental re-core process can make the basic concept of business innovation. Questions concerning the core nucleus of this process is whether the most critical in our company? Whether that process can create the highest value for consumers and competition in a unique scene that tight? With speed like what we develop the process? Bisakan we imagine a process that is new that is more valuable for consumers? Is there an opportunity to improve the efficiency and effectiveness of the process we?
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